Products with a target audience of “anyone” are doomed to fail

Products that try to appeal to “everyone” often end up resonating with no one. Supporters of this view argue that without a clear target audience, products lack focus, making it difficult to design features, branding, and marketing that meet specific needs or stand out in a crowded market. A broad “anyone” approach can dilute value, leading to generic products that fail to connect deeply with customers. Critics, however, may point to widely adopted technologies or everyday essentials that seem to transcend demographics.